Technical Marketing Manager

Company: Sundyne
Location: Arvada
Posted on: March 24, 2020

Job Description:

Technical Marketing Communications Manager Headquartered in Arvada, Colorado, Sundyne is a leading manufacturer of highly reliable and efficient centrifugal pumps and compressors for use in the oil and gas, petrochemical, chemical, power generation and water processing industries. The Sundyne product portfolio features innovative high-speed integrally geared, multistage and sealless magnetic drive technologies that meet API, ANSI and ISO standards. With a global channel consisting of more than 300 sales and service locations, and a manufacturing network that employs over 1,000 people across 5 facilities, Sundyne provides high quality engineered fluid handling solutions to customers around the world. For additional information, visit www.sundyne.com. Position Description To consistently and effectively communicate the Sundyne value proposition, product positioning, and brand promise to our customers and channel partners ensuring that Sundyne is the brand of choice for our end-users, and supplier of choice for our channel partners. Summary Reports to Global Director of Product Development. The Technical Marketing Communications Manager will primarily manage the Marketing efforts to potential Sundyne customers and must have experience marketing technical products; preferably in the Oil and Gas industry. This position will oversee the Pricing Analyst team as well as Third Party marketing providers including Marketing Communications Leader. Job Duties & Responsibilities Create and communicate company and brand messaging Coordinate the appearance of all Organization print and electronic materials Develop marketing campaigns to support desired product positioning Collaborate with product management to formalize and disseminate throughout the organization targeted segment value proposition Development of a digital marketing strategy that allows digital access to product and promotional material supporting print on demand and distribution via social media Employs basic knowledge of effective marketing and high level technical business understanding Work customer success, and product marketing to educate customers on new product updates and releases via (monthly) customer newsletter and other channels Manage a library of up-to-date customer success stories Collaborate with the sales function on marketing customer events Manage and coordinate all marketing, advertising and promotional activities with the marketing communications team Manage customer satisfaction surveys to drive change throughout the organization Monitors and tracks marketing communications projects and events as they relate to assigned area. Leads projects as assigned and special events In sync with Product Line Managers, develop and implement marketing plan for existing product and commercialization plans for new products Act as the Organization---s representative with the media Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests Manage contracts with media and advertising third party providers and the marketing communications lead. This role will also have pricing lead and analyst reporting to him/her. Brief and manage agency partners to efficiently and effectively drive campaigns. Includes creative agencies; digital partners; printers; etc. Develop and propose a communication marketing action plan (and associated budget) as part of annual operating plan budgeting process Drive marketing program prioritization in accordance with company annual operating plan Deliver marketing activity within agreed budget. Report on return on investment and key performance metrics. Work in close collaboration with multiple internal stakeholders, such as Product and Account Management, to understand requirements and optimize processes Continually improve the website experience Act as the key marketing representative for marketing and collateral queries Manage reporting and analysis of Key Performance Indicators Skills & Abilities Required Experience with marketing of technical products, preferably in the Oil and Gas markets and related products. Demonstrated leadership in marketing campaigns and vendor management. Preferred MBA or product management certification. Experience with graphics tools use to develop marketing materials. Experience with price demand curve modelling and demand generation. Qualifications Business or Marketing-related university degree or equivalent professional qualification 5-10 years--- experience in all aspects of developing and managing marketing strategies Relevant industry knowledge (ideally O&G or at least energy sector) Experience with relevant software applications, social and other media platforms, and e-commerce tools Demonstrated skills, knowledge and experience in the design and execution of global marketing and communications programs Strong experience writing press releases, making presentations and negotiating with media Experience overseeing the design, production and publication of print/electronic materials Solid experience in developing /managing budget as well as project planning and delivery, including excellent multi-tasking and prioritization skills Experience working in Vertical segment / Key Account Development organization Adaptable, self-directed workstyle comfortable with ambiguity Exceptional writing and editing skills Good business and situational judgment and decision-making Creative and flexible problem analysis and problem-solving Collaborative style Comfortable in working with shared leadership and in cross-functional multi-cultural teams Strong strategic, analytical and conceptual thinking Ability to build relationships directly with customers Outstanding listening skills, and keen ability to translate complexity into simple and intuitive communications Sharp eye for detail and proven project management skills Ability to manage multiple projects at a time

Keywords: Sundyne, Arvada , Technical Marketing Manager, IT / Software / Systems , Arvada, Colorado